Learn about the power of personas in building patient focused strategies, as well as innovative products and services.
Information Systems (IS), or Information Technology (IT) as it is sometimes called, is playing a critical role in all our healthcare organizations today. It is permeating our hospitals, our clinics, our homes, our pharmacies and every aspect of our lives. If implemented correctly, it has the potential of making healthcare processes more efficient and maximizing patient and user experience. If implemented incorrectly, it can wreak havoc.
What you’ll learn
- How to view healthcare through the eyes of the patient and stakeholders.
- Use tools to characterize the various players in the healthcare organization.
- Understand how “personas” can positively effect the design and acceptance of Healthcare Information Systems.
Course Content
- Course –> 7 lectures • 47min.
Requirements
Information Systems (IS), or Information Technology (IT) as it is sometimes called, is playing a critical role in all our healthcare organizations today. It is permeating our hospitals, our clinics, our homes, our pharmacies and every aspect of our lives. If implemented correctly, it has the potential of making healthcare processes more efficient and maximizing patient and user experience. If implemented incorrectly, it can wreak havoc.
The topics covered in this “Personas in Healthcare” course are:
- What are Personas?
- The Importance of Personas
- How to Draft Personas
- Business Examples
- Healthcare Examples
The basic concepts behind Healthcare Information Systems are often presented in a very complex, difficult to understand style. This “PLAIN AND SIMPLE” series on Healthcare Information Systems is different. It strives to introduce the basic concepts of information technology and systems in a very simple and easy to understand format using many examples from both non-healthcare and healthcare environments. This course is targeted at the entry level (Basic and Intermediate Level) learner.
The content of the series is based on the author’s 35 years experience in the healthcare information systems business. This experience spans product design and launch, marketing, business development and executive management (including president). In addition, it is based on 15 years teaching at the graduate level in the University environment.