Marketing Success Programme for SMEs and sole traders

Includes 62 templates to download & 48 lessons to enable you to create & implement your profitable marketing action plan

Do you crave marketing direction? Do you want a customer attraction system?

What you’ll learn

  • Learn how to write a marketing programme for your SME or sole trader business.
  • 48 bite size videos and 62 editable downloadable templates.
  • Create your marketing strategy, positioning statement and USP.
  • Build your essential marketing pillars that you can use in all your campaigns.
  • Learn how to implement offline and digital marketing to grow your business profitably.
  • Create a six month tactical action plan that tells you what marketing to do when – bespoke to your business.
  • This programme works for both B2B and B2C or Retail or Ecommerce.

Course Content

  • Welcome and thank you for investing in the Marketing Success Programme –> 1 lecture • 2min.
  • Introduction –> 1 lecture • 2min.
  • Module 1 – Customer Research –> 2 lectures • 13min.
  • Module 2 – Marketing analysis –> 6 lectures • 20min.
  • Module 3 – SWOT –> 1 lecture • 4min.
  • Module 4 – Goal Setting and KPIs –> 2 lectures • 9min.
  • Module 5 – Marketing Strategy –> 2 lectures • 20min.
  • Module 6 – Customer Avatar –> 2 lectures • 11min.
  • Module 7 – The Marketing Mix –> 7 lectures • 1hr 16min.
  • Module 8 – Promotion –> 7 lectures • 1hr 34min.
  • Module 9 – Your Marketing Pillars –> 10 lectures • 19min.
  • Module 10 – How to Build a Campaign –> 4 lectures • 18min.
  • Module 11 – Create and Implement the Plan –> 2 lectures • 3min.
  • Module 12 – Record and Measure –> 2 lectures • 9min.

Marketing Success Programme for SMEs and sole traders


Do you crave marketing direction? Do you want a customer attraction system?

If the answer is yes . . .

You need a marketing plan.

A repeatable process that gets results.

I have been writing and implementing marketing plans for small and medium-sized businesses for 20+ years.

I have seen the huge difference a marketing plan can make to a small business. From dabbling at marketing with random communications to a laser-sharp plan focused on your ideal customers. Results skyrocket.

Everything I have learnt about small business marketing is available to you through the Marketing Success Programme.

You don’t need to re-create the wheel. I’ve done the work for you.

Does your business have between 1 and 50 people? Are you looking for more business? Do you want a marketing system? A marketing plan? Do you wish you knew where to start?


Do you want an easy way of creating a marketing plan so that you can just get on with it and then make the customer attraction happen?


Perhaps you manage a business or maybe you have been asked to do the marketing but have no marketing background? Or maybe you are in marketing and want a refresher?  Perhaps you are a consultant and want to help your clients with their marketing?


I hear you. I am here for you.


You want a marketing programme. You want it to work, and you would like some help.


If any of this resonates with you, then you are in the right place.

BUY NOW for a step-by-step guide on how to write and deploy a marketing programme (including 62 downloadable templates to make it easy for you to make the magic happen!).


See you inside 🙂

Joanne Wilson FCIM

Chartered Marketer & Professional Copywriter


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